You know the commercials. The TV ads that are so bad – so poorly scripted, shot, and acted – that you don’t know whether to laugh or cry. so you are doing a little bit of each. You surprise why anyone would have paid cash to have this ad made. And, after watching one in every of these commercials, actually purchasing the merchandise or service advertised is perhaps the furthest thing from your mind.
The same goes for on-line promoting videos. I’ve written elsewhere on what you must expect to purchase an animated explainer video, but i need to re-iterate here: You get what you pay for! Animated video production quality runs the gamut from high-end, eye-dazzling works of selling art that move individuals to action, to videos that are low cost, ineffective, and unengaging. so whereas the chance of a $500 video would possibly sound appealing, you need to ask yourself a couple of questions:
1. Does one want results… or just a video?
Because if you would like a video that delivers – increased conversion, boosted sales, etc. – then you’ll need to create something worthwhile. If you actually want individuals to observe your video and reply to it, you have to provide one that’s worth watching. Take a glance at firms that are doing nice things like Apple, Dropbox, Salesforce, etc – they’re not skimping on the budget of their productions, because they know the somewhat tiny investment (in the grand scheme of things) makes their brand stand out, and you respect it and purchase from them.
2. Does one need individuals to trust you?
Here’s the thing: everyone is a video connoisseur currently. consumers encounter visual advertising all day long, so they know good video from bad. And it would sound sort of a no-brainer, however the standard of your video has a direct impact on how people understand your brand. They trust companies that invest in good branding, marketing, and video. virtually anyone will pick out bad audio, or low-quality animation, or camera work that was shot on some guy’s iPhone. so once individuals come across a top quality video, they concentrate – because they realize it took work. They realize it took cash and time, and not simply anyone might have created it. individuals trust good video because they know it takes some experience.
3. Does one want a video that’s worth the investment?
What good is a shoestring explainer video if it’s like you created it in your basement? Whereas a high-budget production offers nice ROI – creating up for the dent in your record – a cheaply-made video may do very little more than cause embarrassment and build your company look unskilled. Why invest at all if it’s not going to work?
When you purchase an explainer, you’re not simply just buying a video, you’re paying for a tested, effective method. to place it even more plainly, you’re paying for the results you’re going to find yourself with. If you rent a company based upon their “cheapness”, you’ll sadly get exactly what you paid for…a cheap-looking, non-converting video. but if you perceive that on-line video isn’t a one-time purchase, however a long-term investment in a advanced content promoting strategy, then teaming up with a top quality video production house makes a lot more sense. Don’t settle for low cost video! yet nevertheless, don’t settle for something low cost.